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Privacy Policy of www.waltail.com

Www.waltail.com collects some Personal Data from its Users.

Personal Data collected for the following purposes and using the following services:

    • Advertising

      • Facebook Lookalike Audience, Google Ad Manager, Google AdSense and Google Ads Similar audiences

        Personal Data: Cookies; Usage Data

    • Analytics

      • Google Analytics, Facebook Ads conversion tracking (Facebook pixel), Wordpress Stats and OVH Data Analytics

        Personal Data: Cookies; Usage Data

      • Google Analytics Advertising Reporting Features

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); various types of Data as specified in the privacy policy of the service

      • User ID extension for Google Analytics

        Personal Data: Cookies

      • Google Analytics Demographics and Interests reports

        Personal Data: Cookies; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example)

    • Backup saving and management

      • OVH Storage and backup

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Contacting the User

      • Phone contact

        Personal Data: phone number

      • Mailing list or newsletter

        Personal Data: address; city; company name; country; county; email address; first name; last name; phone number; state; website; ZIP/Postal code

      • Contact form

        Personal Data: email address; first name

    • Content performance and features testing (A/B testing)

      • Google Optimize , Google Optimize 360, Optimizely and Visual Website Optimizer

        Personal Data: Cookies; Usage Data

    • Displaying content from external platforms

      • YouTube video widget

        Personal Data: Cookies; Usage Data

    • Handling payments

      • PayPal, Skrill, Stripe and Braintree

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Payment by bank transfer

        Personal Data: address; company name; first name; last name; payment data

    • Heat mapping and session recording

      • Hotjar Heat Maps & Recordings and Smartlook

        Personal Data: Cookies; Usage Data; various types of Data as specified in the privacy policy of the service

    • Hosting and backend infrastructure

      • OVHcloud

        Personal Data: Usage Data

    • Interaction with external social networks and platforms

      • Twitter Tweet button and social widgets, Facebook Like button and social widgets and Pinterest “Pin it” button and social widgets

        Personal Data: Cookies; Usage Data

    • Interaction with online survey platforms

      • Hotjar Poll & Survey widgets

        Personal Data: Cookies; Usage Data; various types of Data

    • Location-based interactions

      • Non-continuous geolocation

        Personal Data: geographic position

    • Managing contacts and sending messages

      • Mailjet, AWeber and GetResponse

        Personal Data: address; company name; country; email address; first name; last name; phone number; username

      • BulkSMS, Skebby, sMsmode and Twilio

        Personal Data: phone number

      • Mailchimp

        Personal Data: address; company name; country; email address; first name; last name; phone number; username; various types of Data

      • SendinBlue SMS

        Personal Data: Cookies; phone number; Usage Data

      • SMS Aruba

        Personal Data: first name; last name; phone number

      • SMSFactor

        Personal Data: phone number; various types of Data as specified in the privacy policy of the service

    • Managing data collection and online surveys

      • Facebook lead ads

        Personal Data: address; city; country; email address; first name; last name; phone number; ZIP/Postal code

      • SurveyMonkey

        Personal Data: address; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; phone number; profession; state; Tax ID; Usage Data; username; VAT Number; website

    • Managing landing and invitation pages

      • Mailchimp Landing Page

        Personal Data: address; company name; Cookies; country; email address; first name; last name; phone number; Usage Data; username

    • Registration and authentication provided directly by www.waltail.com

      • Direct registration

        Personal Data: address; billing address; city; company name; Cookies; country; county; date of birth; email address; first name; gender; house number; language; last name; password; phone number; picture; prefix ; profile picture; Social Security number (SSN); state; Tax ID; Usage Data; User ID; username; various types of Data; VAT Number; website; workplace; ZIP/Postal code

    • Remarketing and behavioral targeting

      • Facebook Remarketing, Google Ad Manager Audience Extension, Remarketing with Google Analytics and Google Ads Remarketing

        Personal Data: Cookies; Usage Data

      • Facebook Custom Audience

        Personal Data: Cookies; email address

    • SPAM protection

      • Akismet

        Personal Data: various types of Data as specified in the privacy policy of the service

    • User database management

      • ActiveCampaign

        Personal Data: Cookies; email address; various types of Data as specified in the privacy policy of the service

Further information about Personal Data

    • Analysis and predictions based on the User’s Data (“profiling”)

      The Owner may use the Personal and Usage Data collected through www.waltail.com to create or update User profiles. This type of Data processing allows the Owner to evaluate User choices, preferences and behaviour for the purposes outlined in the respective section of this document.
      User profiles can also be created through the use of automated tools like algorithms, which can also be provided by third parties. To find out more about the profiling activities performed, Users can check the relevant sections of this document.
      The User always has a right to object to this kind of profiling activity. To find out more about the User's rights and how to exercise them, the User is invited to consult the section of this document outlining the rights of the User.

    • Personal Data collected through sources other than the User

      The Owner of www.waltail.com may have legitimately collected Personal Data relating to Users without their knowledge by reusing or sourcing them from third parties on the grounds mentioned in the section specifying the legal basis of processing.
      Where the Owner has collected Personal Data in such a manner, Users may find specific information regarding the source within the relevant sections of this document or by contacting the Owner.

    • Automated decision-making

      Automated decision-making means that a decision which is likely to have legal effects or similarly significant effects on the User, is taken solely by technological means, without any human intervention. Www.waltail.com may use the User's Personal Data to make decisions entirely or partially based on automated processes according to the purposes outlined in this document. Www.waltail.com adopts automated decision-making processes as far as necessary to enter into or perform a contract between User and Owner, or on the basis of the User’s explicit consent, where such consent is required by the law.
      Automated decisions are made by technological means – mostly based on algorithms subject to predefined criteria – which may also be provided by third parties.
      The rationale behind the automated decision making is:

      • to enable or otherwise improve the decision-making process;
      • to grant Users fair and unbiased treatment based on consistent and uniform criteria;
      • to reduce the potential harm derived from human error, personal bias and the like which may potentially lead to discrimination or imbalance in the treatment of individuals etc.;
      • to reduce the risk of User's failure to meet their obligation under a contract. To find out more about the purposes, the third-party services, if any, and any specific rationale for automated decisions used within www.waltail.com, Users can check the relevant sections in this document.

      Consequences of automated decision-making processes for Users and rights of Users subjected to it

      As a consequence, Users subject to such processing, are entitled to exercise specific rights aimed at preventing or otherwise limiting the potential effects of the automated decisions taken.
      In particular, Users have the right to:

      • obtain an explanation about any decision taken as a result of automated decision-making and express their point of view regarding this decision;
      • challenge a decision by asking the Owner to reconsider it or take a new decision on a different basis;
      • request and obtain from the Owner human intervention on such processing. To learn more about the User’s rights and the means to exercise them, the User is invited to consult the section of this document relating to the rights of the User.
    • Selling goods and services online

      The Personal Data collected are used to provide the User with services or to sell goods, including payment and possible delivery.
      The Personal Data collected to complete the payment may include the credit card, the bank account used for the transfer, or any other means of payment envisaged. The kind of Data collected by www.waltail.com depends on the payment system used.

Contact information

    • Owner and Data Controller

      Riccardo Lipari, Via Fausta Labia 5, 00168, Roma

      Owner contact email: info@waltail.com

       

      Latest update: June 02, 2020

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